600% Traffic Increase !!

DuckDuckGo recorded an increase of 600% traffic appreciated in the wake of revelations Edward Snowden two years ago.
The site, which does not detect the user’s data, now manages some research 3 billion a year – although this is only about the same amount that Google processes within 24 hours.

Apple also helped by DuckDuckGo an option in the Safari search with the arrival of last year iOS8

DuckDuckGo proclaims “The search engine that does not follow you.” After the revelations in the records of the US National Security Agency, it sounds tempting.

Named after the game duck duck goose games, the site is not only placed on the support of people paranoid about GCHQ and NSA. Its founder, Gabriel Weinberg, who argues that the privacy of web search better, not worse. As it does not store your previous searches, it does not and can not provide personalized search results. This frees users from the filter bubble – the fear that, as the results of the research are increasingly personalized, they are less likely to be presented with information that challenges their existing ideas.

This also means that DuckDuckGo is forced to keep the STI focus solely on research. With no shops or data to operate, it can not become a giant in advertising, he has no motivation to start trying to build a social network and it can not make something out of digitizing your mail to create a personal profile.

After answering queries billion in 2013 alone, DuckDuckGo is rising. We asked about the Weinberg Travel’s website.

Why did you set up DuckDuckGo in 2008?
DuckDuckGo did not come out of any actual direct motivation to start a search engine. I had my last business in 2006, [the basis of names, a social network that Weinberg sold for $ 10m], and I was focused on a bunch of individual projects.

A fighting spam in search results. Was there a lot of websites that were obviously just spam in Google at the time, but they seemed fairly easy to identify. Another was given crowdsourcing. I found myself going to Wikipedia and IMDB lot, sites used the crowdsourcing This data, where you come to get answers. The third step is that I went to that window class, where they handed over a list of links which were the best places to go for more information on the production of stained glass. They do not correspond to the Google search results. So I started a third project about getting links on people’s heads, to find out where was the best of things.

DuckDuckGo is based in the small town of Paoli, Pennsylvania. How do you think the location you usually put outside the middle of Silicon Valley?
Yeah, we do not feel connected to this scene. In fact, I’m not from here, is quite interesting. My wife and I chose to move to here together because we thought it would be a good place to raise a family and for other, deeper reasons that do not make sense for people outside the States States. I think that anyone in a position as in Silicon Valley would have raised a ton a ton more money earlier. But that was not our goal. And also, just look at how we have 75% of remote workers. This is a very non-Silicon Valley thing to do. Normally you hire the best engineers that you “can get out of Ivy League schools and get them in one place so you can get them in society.

After all these years, it seems as if people are finally talking about privacy …
Yes, I think that’s fair. I do not think it’s a fad. One of the great things people have noticed in the last year which is below the ads around the internet and that perhaps the new concept around the most visible of this mindset esta monitoring businesses are adopting MOST. These trends are not disappearing. More followed on the Internet, more surveillance, so I think people find out what they will be eager to retire to a certain percentage.

DuckDuckGo panel
A billboard of the new search engine DuckDuckGo advertising. PR
When you started, your only goal was to build a better search engine. When did you decide to privacy, which was essential to that?
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Instant answers and spam filtering the initial goal was really there and are still in terms of product differentiation. But very soon after that – I would have done from the beginning had I actually thought, but I did not have – was privacy.

The data you share with your ‘search engine is the most personal data. Because you do not hold back with your search engine. You do not think about it in that context. You think ‘oh, I have a financial problem … just type it! “And so the search history is really personal.

He [also] increasingly been used for marketing, it is available to subpoena and, as we know from last year, it is available to others by means of hidden surveillance. Most money for food makes search engine to show an ad for something like a car commercial or shoes when users search for them, and it has no impact This business model not to follow.

Why not just anonymize the data you collect, rather than offering totally incognito research?
The shows of reality was that whenever someone tried to anonymisation of data, it was a failure. As you can attach all the research and keep you all traces of information, any personal information that can tie things up for you, then I think it is not really private.

Against you track personally, or is it just business?
No, I have a philosophical opposition. I think that more of a general policy of privacy. I think they should be set up to be the minimum necessary collection as opposed to collecting the maximum possible.

The other way of looking at that is, I think they should have a quid pro quo, that is “give up esta special piece of information and personnel esta benefit you get in return,” As opposed to the status quo current, which is “we collect nothing and we can not tell you what the benefits are,” just say, in general, “of course, you’ll benefit from that.”

What I think is the main difference. And you saw some companies start moving to that direction, but very slowly.

Is it possible to make a good Google search engine without collecting data levels?
I think you can move on to today, and you’ll be fine. And people are. And you can have a better experience! But also, if you look at your research on Google and what’s coming up, really the amount they use your historical research to change the search results is minimal. They really are not currently using data to improve significantly your search results – as far as we can tell. They use it for other things. They use to follow you through the ad network.

Does this mean that you have declined a bit in your fight against custom searches?
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We have not backed off! I guess to reaffirm my case, I do not think the staff data, customization you’ve been very useful.The This case is everyone talking when, for example, you type in time or you type in pizza and you want or local weather Local pizzeria.

People eat pizza in the UK?

Yeah.

I thought so. So we can do it in our instant response zone – using your site on the fly, and not storing – and do not change the current binding results. So I think that most of what people really want Customizing They call localization and we can do so without tracking people.

You said before that monitoring could be used to pay people more if they have their profiles reveal a lot of money. Is it something you can really see happening, or is it a worst case scenario?
It is true, and it is already, and will be increased. My general view is that if the information is out there that can lead companies to improve their profits, then they will do unless it is regulated against.

So I really think it’s there, I think people do not know that it even exists.